Direct Mail Correction

Above is the correct version of our May Anniversary Mailer. We apologize for any inconvenience this may have caused.

Dear Valued Customer,

My name is Chaz Gilmore and I'm the General Manager of Grapevine Ford Lincoln. IT'S THE 3-YEAR ANNIVERSARY OF GRAPEVINE FORD LINCOLN and we would like to celebrate winning Ford's prestigious Presidents Award. This award recognizes Grapevine Ford's commitment to consistently deliver exceptional sales, service and customer satisfaction.

To celebrate, we're making great deals on our entire selection of Ford SUVs, cars and trucks during Ford's Swap Your Ride Sales Event! We must make room for huge summer shipments of our new models. So, to make room for these shipments, we will be offering incredible deals to a limited number of customers during the Swap Your Ride Sales Event.

I know price sells cars... and low prices sell even more cars. So if I'm going to cut prices this drastically, I'd just as soon do it for loyal customers such as yourself. This will be a limited time offer. I can't afford to do this for long. I have not made this offer "public" and because of that, you must bring this letter in with you. Plus, as a valued customer we would like to offer you the chance to participate in a special Buy-Back Program.

Due to our special need for quality pre-owned vehicles, we'll give you special preauthorized buy-back terms, that will pay you more for your current vehicle right now than at any other time!

My appraisers have been authorized to offer you a substantial amount over book value for your current vehicle. We would rather pay you more for your trade-in now than have to buy pre-owned vehicles at auction. This special opportunity can mean significant savings for you when you trade up to a new car, truck, van or sport utility. In fact, we will buy your vehicle even if you don't buy one of ours!

And remember, all current Ford and Lincoln Factory incentives, including our great selection of Certified Pre-Owned Vehicles will be available for this program. If you are currently in a lease, you can still participate. Once we make a deal, Grapevine Ford Lincoln will pay off your lease or loan no matter what you currently owe.*

1. 2012 Ford F-150 4X4 XLT's $12,000 total savi ngs. Example Stk# CKD22173, MSRP $43,290.00, Package Discount $1,500.00, Dealer Discounts $5,750.00, Factory Rebates $4,750, Sale Price $31,290.00 +TTL. Pricing is after all available rebates and may include financing with FMCC at sta ndard rates and trading in a 1995 or newer vehicle. Pricing does not include tax , title, license fees or dealer adds. 2. 2012 Ford Expedition Limited $11,000 total Savi ngs. Example Stk# CEF28826, MSRP $53,150.00, Package Discount $500.00, Dealer Discounts $6,250.00, Factory Rebates $4,250, Sale Price $42,150.00 +TTL. Pricing is after all available rebates and may include financing with FMCC at sta ndard rates and trading in a 1995 or newer vehicle. Pricing does not include tax , title, license fees or dealer adds. 3. 2012 Ford F-250 4X4 Lariat $13,000 total savi ngs. Example Stk# CEA38040, MSRP $64,795.00, Dealer Discounts $8,750.00, Factory Rebates $4,250, Sale Price $51,795.00 +TTL. Pricing is after all available rebates and may include financing with FMCC at sta ndard rates and trading in a 1995 or newer vehicle. Pricing does not include tax , title, license fees or dealer adds. *Negative equity may be applied to new loan balance, if applicable. all photos are for illustratio n purposes only. Offers expire 5/31/12.